Edmonton prepares for another Oilers playoff run

There’s no getting around it… when the Oilers make the NHL playoffs, Edmonton goes to another level. Fans come out in their thousands to support the copper and blue, and this year promises to be no different.

The fan run account OilersNation is preparing for their own playoff of sorts. Demand for content skyrockets, as fans are glued to their screens for every possible update. Chief Content Creator Matthew Wozniak sat down with me, and we talked about his challenges during this time of year.

“There is so much competition online. From big creators like Sportsnet, all the way to small accounts and people doing their first video. Everyone is trying to get a video, especially in the Ice District.”

When the Oilers are in the playoffs, Matthew says he sometimes spends over 12 hours a day on his phone, just creating social media posts. With over 115,000 followers just on Instagram, the OilersNation fanbase continues to grow.

So if you are down in the Ice District during an Oilers playoff game, keep your eyes open for Matthew… you might just be his next interview!

Photo credit: Matthew Wozniak

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